RETAILING

DOCUMENTS AUDIO – retailing :

1- Starbuck’s tea challenge :

RETAILING	Source	Date
STARBUCKS’ TEA CHALLENGE	NPR	1 November 2013
Notes de vocabulaire	Autres mots contenus dans le script
beakers : gobelets wholesale : vente en gros	Madison Avenue, Manhattan Teavana Cliff Burrows (group President of Starbucks) The Tea Association of the U.S. Bob Goldin (executive vice President of Technomic) Charlie Cain (a Starbucks vice President) Austin Hodge (Seven Cups of Tea in Tucson, Arizona) Travel Leisure Magazine

Questions à préparer pour l’entretien (choisissez-en au moins 3) :

·      What do you know about Starbucks?

·      Do you often go to Starbucks coffee?

·      What about its competitors?

·      How can you explain the success of Starbucks?

·      Have you ever worked in such a place?

2- SHOPIFY’S success story :

WORLD OF WORK	Source	Date
shopify’s success story	Globalnews.ca	5 August 2013
Notes de vocabulaire	Autres mots contenus dans le script
a milestone : étape, moment clé	John Ruffalo (company manager) Amanda Bobian (retailer) Tesla Motors Ottawa

Questions à préparer pour l’entretien (choisissez-en au moins 3) :

·      Have you ever heard of Shopify?

·      Have you heard of other success stories?

·      Do you think people should pride themselves in buying or using home-made products?

·      What advice could you give a retailer to improve its business in times of recession?

·      Would you like to star your own company? What does it take to do so?

3- Wal-Mart tries same-day delivery

Retailing	Source	Date
Wal-Mart Tries Same-day Delivery	NPR	21 November 2012
Notes de vocabulaire	Autres mots contenus dans le script
to lure : attirer par la ruse to devise : concevoir sticker shock : effet choc des étiquettes a sales pitch : argument de vente	Jeff Brady (journalist) delivering fee Ravi Jariwala (Wal-Mart spokesman) Barbara Kahn (marketing professor)

Questions à préparer pour l’entretien (choisissez-en au moins 3) :

What do you know about Wal-Mart? Who are its competitors?

Would you adopt the same-day delivery service? Why? Why not?

What are the advantages of such a service?

Have French supermarkets adopted this sort of service?

Where do you go shopping?

Do you buy online? What? How often?

What are the risks of buying things online? What are the advantages? Drawbacks?

4- Stores use mobiles to make sales :

Retailing / New Technologies	Source	Date
Stores Use Mobile to Make Sales	NPR	December 10, 2012
Notes de vocabulaire	Autres mots contenus dans le script
brick-and-mortar stores: magasins traditionnels flagship : emblématique to whip : sortir handheld : portable, qui peut être tenu à la main to embrace : accepter	mobile /'mɒbǝl/ Wendy Kaufman (journalist) Nordstrom (shoe store) Colin Johnson (Nordstrom CEO) Brian Brunk (industry expert) Boston Retail Partners

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

Have you ever made mobile payments? Would you pay with your mobile if you could?

What are the advantages for the customers / retailers?

Do you think new technologies can completely replace traditional means of payment?

Do you buy online? What are the advantages and drawbacks?

5- Death of the High Street :

Retailing	Source	Date
Death of the high street	Channel 4 News	24 December 2012
Notes de vocabulaire	Autres mots contenus dans le script
on the brink of collapse : au bord de la faillite to flock to : se tourner en masse vers insolvency : banqueroute white goods : électroménager Boxing Day : le lendemain de Noël	Begbies (business recovery group) closure Asha Tanna La Senza (lingerie outfitter)

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

What type of competition are small businesses facing nowadays?

In what type of stores do you go shopping? Why?

What could small businesses do to retain their customers?

What do you think about online shopping? Advantages / Drawbacks?

Can you explain why a rising number of people shop online nowadays?

DOCUMENTS VIDEO – retailing :

1- Debenhams’ introduces size 16 mannequins :

Thème :RETAILING / MARKETING	Source	Date
Debenhams introduces size 16 mannequins	BBC	November 2013
Notes de vocabulaire	Autres mots contenus dans le script
Size 16 = taille L / size 10 = taille M To be inclusive = (ici) s’adresser au plus grand nombre A range =  une gamme	Pressure Debenhams Mannequins Lingerie

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

What do you think of this initiative ?

Do you think fashion magazines and mannequins size 10 impose an unrealistic body image to women?

Do you think it is a good commercial move?

Have you heard of other marketing strategies to attract shoppers?

What other “issues” mentioned in the document affect women in our society?

2- Target confirms massive security breach :

Thème : NEW TECHNOLOGIES	Source	Date
Target confirms massive security breach	CBS News	January 2014
Notes de vocabulaire	Autres mots contenus dans le script
Security breach : (ici) atteinte à la sécurité Scam : escroquerie Ripped off : arnaqué Mitigate : minimiser Theft : vol	Target Black Friday

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

What is a security breach?

Have you heard of Black Friday? What is it?

Do you prefer to pay cash or by credit card?

What are the advantages and drawbacks of a credit card?

How can consumers protect their personal data?

Do you shop online? What do you buy?

Do you think companies can track your spending habits and everyday habits?

3- Fake goods seized in Caerphilly :

Thème :BRANDS / COUNTERFEITING	Source	Date
Fake goods seized in Caerphilly	BBC	December 2013
Notes de vocabulaire	Autres mots contenus dans le script
Items = (ici) produits Availability = disponibilité Genuine = authentique	High standard Wales South west of England Drug trafficking

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

What kind of products are usually counterfeited ? Why ?

Why does China produce so many of them ?

How are companies hurt by counterfeiting ?

Why do people feel the need to buy fakes ?

What are the possible risks for the consumers who buy them ?

Where and when do most people buy these goods ?

What sort of information is given to travellers concerning counterfeiting ?

Have you ever bought counterfeit goods ? How do you feel about it ?

Textiles are not the only products concerned … can you name others (more worrying, medicine, car parts, baby’s toys)

4- Tesco unveils new super store after profits drop :

Thème :RETAILING / COMPANIES	Source	Date
Tesco unveils new super store after profits drop		August 2013
Notes de vocabulaire	Autres mots contenus dans le script
Browse = (ici) regarder Flock into = venir en masse Shift = changer, transformer We’ve broken the mould = (ici) on a changé de moule, casser le moule	Business model Asia Merchandise

Questions à préparer pour l’entretien (choisissez-en au moins 2) :

What is Tesco? Who are its main competitors?

Where do you go shopping for clothes? For food?  Why?

Do you buy clothes in supermarkets? Why Why not?

What do you know about Tesco? What do you think of their new supermarket? Would you be ready to shop there?

Do you like shopping? Why? Why not?

Do you wait for the sales to buy clothes? Why? Why not?

What can retailers do to attract customers?

In a recession, would you privilege quality or price?

Have you ever shopped on the internet? What are the advantages and the drawbacks?

Target confirms massive security breach