DOCUMENTS AUDIO – retailing :
RETAILING
|
Source
|
Date
|
STARBUCKS’ TEA
CHALLENGE
|
NPR
|
1 November 2013
|
Notes de vocabulaire
|
Autres
mots contenus dans le script
|
beakers : gobelets
wholesale : vente en gros
|
Madison Avenue, Manhattan
Teavana
Cliff Burrows (group President of
Starbucks)
The Tea Association of the U.S.
Bob Goldin (executive vice President of
Technomic)
Charlie Cain (a Starbucks vice President)
Austin Hodge (Seven Cups of Tea in Tucson, Arizona)
Travel Leisure Magazine
|
Questions à préparer
pour l’entretien (choisissez-en au moins 3) :
·
What do you know about Starbucks?
·
Do you often go to Starbucks coffee?
·
What about its competitors?
·
How can you explain the success of Starbucks?
·
Have you ever worked in such a place?
WORLD OF
WORK
|
Source
|
Date
|
shopify’s success story
|
Globalnews.ca
|
5
August 2013
|
Notes de vocabulaire
|
Autres mots contenus dans le script
|
a
milestone : étape, moment clé
|
John Ruffalo
(company manager)
Amanda Bobian
(retailer)
Tesla Motors
Ottawa
|
Questions à préparer
pour l’entretien (choisissez-en au moins 3) :
·
Have you ever
heard of Shopify?
·
Have you heard of
other success stories?
·
Do you think
people should pride themselves in buying or using home-made products?
·
What advice could
you give a retailer to improve its business in times of recession?
·
Would you like to
star your own company? What does it take to do so?
Retailing
|
Source
|
Date
|
Wal-Mart Tries Same-day
Delivery
|
NPR
|
21 November 2012
|
Notes de
vocabulaire
|
Autres
mots contenus dans le script
|
to
lure : attirer par la ruse
to devise :
concevoir
sticker
shock : effet choc des étiquettes
a sales
pitch : argument de vente
|
Jeff Brady (journalist)
delivering fee
Ravi Jariwala (Wal-Mart
spokesman)
Barbara Kahn (marketing
professor)
|
Questions à préparer
pour l’entretien (choisissez-en au moins 3) :
What do you know
about Wal-Mart? Who are its competitors?
Would you adopt the
same-day delivery service? Why? Why not?
What are the advantages
of such a service?
Have French
supermarkets adopted this sort of service?
Where do you go shopping?
Do you buy online? What? How
often?
What are the risks of buying
things online? What are the advantages? Drawbacks?
Retailing / New Technologies
|
Source
|
Date
|
Stores Use Mobile to Make
Sales
|
NPR
|
December 10, 2012
|
Notes de vocabulaire
|
Autres
mots contenus dans le script
|
brick-and-mortar stores:
magasins traditionnels
flagship : emblématique
to whip : sortir
handheld : portable,
qui peut être tenu à la main
to embrace : accepter
|
mobile /'mɒbǝl/
Wendy Kaufman
(journalist)
Nordstrom (shoe store)
Colin Johnson (Nordstrom
CEO)
Brian Brunk (industry
expert)
Boston Retail Partners
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
Have you ever made
mobile payments? Would you pay with your mobile if you could?
What are the
advantages for the customers / retailers?
Do you think new
technologies can completely replace traditional means of payment?
Do you buy online?
What are the advantages and drawbacks?
Retailing
|
Source
|
Date
|
Death of the high street
|
Channel
4 News
|
24
December 2012
|
Notes de
vocabulaire
|
Autres mots contenus dans le script
|
on the brink of collapse : au bord de la faillite
to flock to : se tourner en masse vers
insolvency : banqueroute
white
goods : électroménager
Boxing Day : le lendemain de Noël
|
Begbies (business recovery group)
closure
Asha Tanna
La Senza
(lingerie outfitter)
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
What type of
competition are small businesses facing nowadays?
In what type of
stores do you go shopping? Why?
What could small
businesses do to retain their customers?
What do you think
about online shopping? Advantages / Drawbacks?
Can you explain why
a rising number of people shop online nowadays?
DOCUMENTS
VIDEO – retailing :
Thème :RETAILING / MARKETING
|
Source
|
Date
|
Debenhams introduces size 16
mannequins
|
BBC
|
November 2013
|
Notes de vocabulaire
|
Autres mots contenus dans
le script
|
Size 16 = taille L / size
10 = taille M
To be inclusive = (ici)
s’adresser au plus grand nombre
A range = une gamme
|
Pressure
Debenhams
Mannequins
Lingerie
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
What do you think of
this initiative ?
Do you think fashion
magazines and mannequins size 10 impose an unrealistic body image to women?
Do you think it is a
good commercial move?
Have you heard of other
marketing strategies to attract shoppers?
What other “issues”
mentioned in the document affect women in our society?
Thème : NEW TECHNOLOGIES
|
Source
|
Date
|
Target confirms
massive security breach
|
CBS News
|
January
2014
|
Notes
de vocabulaire
|
Autres
mots contenus dans le script
|
Security breach : (ici) atteinte à la sécurité
Scam : escroquerie
Ripped off : arnaqué
Mitigate : minimiser
Theft : vol
|
Target
Black
Friday
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
What is a
security breach?
Have you
heard of Black Friday? What is it?
Do you
prefer to pay cash or by credit card?
What are
the advantages and drawbacks of a credit card?
How can
consumers protect their personal data?
Do you
shop online? What do you buy?
Do you
think companies can track your spending habits and everyday habits?
Thème :BRANDS / COUNTERFEITING
|
Source
|
Date
|
Fake goods seized in Caerphilly
|
BBC
|
December 2013
|
Notes de vocabulaire
|
Autres mots contenus dans
le script
|
Items = (ici) produits
Availability =
disponibilité
Genuine = authentique
|
High standard
Wales
South west of England
Drug trafficking
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
What kind
of products are usually counterfeited ? Why ?
Why does
China produce so many of them ?
How are companies hurt by counterfeiting ?
Why do people feel the need to buy fakes ?
What are the possible risks for the consumers
who buy them ?
Where and when do most people buy these goods ?
What sort of information is given to travellers
concerning counterfeiting ?
Have you ever bought counterfeit goods ? How do
you feel about it ?
Textiles are not the only products concerned …
can you name others (more worrying, medicine, car parts, baby’s toys)
Thème :RETAILING / COMPANIES
|
Source
|
Date
|
Tesco unveils new super store after
profits drop
|
|
August 2013
|
Notes de vocabulaire
|
Autres mots contenus dans
le script
|
Browse = (ici) regarder
Flock into = venir en
masse
Shift = changer,
transformer
We’ve broken the mould =
(ici) on a changé de moule, casser le moule
|
Business model
Asia
Merchandise
|
Questions à préparer
pour l’entretien (choisissez-en au moins 2) :
What is Tesco? Who are its main competitors?
Where do you go shopping for clothes? For food? Why?
Do you buy clothes in supermarkets? Why Why not?
What do you know about Tesco? What do you think of
their new supermarket? Would you be ready to shop there?
Do you like shopping? Why? Why not?
Do you wait for the sales to buy clothes? Why? Why
not?
What can retailers do to attract customers?
In a recession, would you privilege quality or price?
Have you ever shopped on the internet? What are the
advantages and the drawbacks?
