Here are two ads/adverts/commercials broadcast on American TV:
Dorito chips ad
Funny Scotland Sheep Commercial
You'll find below some VOCABULARY to speak about the documents and a sample of ad description & analysis:
VOCABULARY
NOUNS
|
VERBS
|
ADVERBS
|
EXPRESSION
|
An ad / advert / commercial
A car seat
The back/rear of the car
A cuddly toy
A traffic light
Average people
An elderly couple
A convertible
The luggage (SING)
A drove / flock / herd of sheep
A sheperd
A gesture
A train horn
|
Be strapped in
-> to strap / unstrap
to show/feature/to star
(in a movie .. )
to annoy/bug/bother
to nibble away at/eat
away at/ chew
to pinch/steal/nick/take
to warn
to direct
to secure something/
keep sthg for oneself
to be set in
to block the way
to push away
to signal
to disperse/scatter/split
up
to disclose=to reveal
to crush/smash
|
Immediately / instaneously/ in
one whack/all at once
|
To jump out of the window
Be about to do sthg
Beneath their
eyes / in front of the their very
eyes
|
ADJECTIVES
|
|||
to be naughty =unkind
|
VIDEO #1 AD FOR DORITOS
Type of document?
Product?
The document is an ad
/ advert
/ commercial
for DORITO CHIPS.
It shows / features a
little girl and a very tiny dog, a chiwawa, in an everyday situation, in a car.
The situation:
The
girl is sitting all strapped in in the car seat at the back
/ rear
of the car. A small family dog is also riding along at the back, unstrapped.
The problem:
The
doggy is being very naughty: he keeps annoying / bugging
/ bothering the little girl.
->
FIRST, he nibbles away at / chews / eats awat at the little girl’s cuddly
toy,
->
THEN, he starts pinching / nicking / stealing / taking the DORITO CHIPS
the mother is giving her from the front seat while driving.
As
the mom/mother / mum warns that she won’t give the
little girl anymore of those, the little girl realizes that she needs to do
something if she wants to keep the DORITO CHIP to herself.
The strategy / the solution:
As
the traffic
light turns green, she opens the car window, directs the DORITO
CHIP towards it and lets the naughty doggy jump for it .. out of the window. Of course she has secured the DORITO
CHIP for herself.
Who is targeted?
How does it work?
The ad targets children / TEENAGERS / AVERAGE PEOPLE
/ PEOPLE LIKE YOU AND ME.
It uses different techniques:
- HUMOUR : we laugh at the situation (doggy vs
little girl / little girl needs to defend herself)
- INNOCENCE vs INJUSTICE : the poor defenceless
powerless little girl vs the naughty dog
VIDEO #2 AD FOR TRAVEL INSURANCE
Type of document?
The document is an ad
/ advert
/ commercial.
It IS SET in the
beautiful scenery of the Scottish Highlands.
The situation:
An elderly
couple is travelling and visiting Scotland in a beautiful convertible.
We can see the luggage strapped in and the couple
elegantly dressed.
Typical
holiday music screams in our ears. We can imagine, they are listening to this
music.
The problem:
In the middle of nowhere, they get stuck on the road in
the middle of a huge drove / flock / HERD OF sheep that are blocking
the way.
As
they try to push the sheep away, they see the shepherd
of the flock up on the hill. The man is signalling something to them,
speaking loud (a language they probably don’t understand) and making signs / gestures.
The
tourists take this as an invitation to come up the hill.
The Turning point:
As
they are half-way up, they hear in the background the hissing
sound of a train horn. The sheep immediately
/ instantaneously / all at once / in a whack disperse / scatter / split up, disclosing/REVEALING the railway track beneath them and beneath the car.
Of
course, the beautiful convertible is
about to get totally crushed/SMASHED in front of them /
beneath their eyes.
_______________
What
product is this ad for? Imagine:
A travel insurancde / a car insurance / a
travel agency / a tourism office / a language course..
What
is the ad based on?
- the cliché about Scotland (sheep / scenery..)
- the incongruous situation (the elegant couple in a convertible vs
the sheep)
- the language / sign misunderstanding
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